#media, #Adventurelog

ADVENTURE JUNKY BACKGROUNDER

Adventure Junky is a rapidly growing social platform, helping travellers share their latest and find their next adventure. It has been designed with the Millennial in mind, the world’s biggest demographic, forecast to outpace Baby Boomers in earnings by 2018. Millennials are making a conscious move away from mass tourism. They seek travel that respects the people and place it visits, that is both authentic and adventurous.

The Adventure Junky App currently features 1,000 adventures in 100 different countries. User-generated content plays a big role. Each month we receive a constant stream of adventures, submitted by our community, hoping for inclusion on the app. Our curation team, guided by the Adventure Travel Trade Association and UNWTO, ensure only those adventures that are ‘high’ on experience and ‘low’ on impact make the cut.

Adventure Junky’s point of difference is gamification – the use of elements that you would find in a game – to tap into the Millennial’s competitive spirit, keep them connected to their travel goals and satisfy their need for acknowledgement. Each adventure is allocated a points score. The more adventures you add or complete, the more points you earn, and the higher up the Leaderboard you go – perhaps even as high as the ‘Earth’s Number 1 Adventure Junky’.

As the world moves towards 2 billion travellers worldwide in the next few years, there’s no guarantee our environments and cultures, upon which the tourism industry relies on, can withstand the growth. Adventure Junky’s approach is innovative. By making ‘sustainable travel’ a game, we aim to save the planet - one adventure at a time.

Adventure Junky is partnering with like-minded individuals and organisations in its mission. This includes content partnerships with leading destination marketers (Tourism Australia, Sweden, Greenland, Quebec) and best-practice operators including World Expeditions, Intrepid, Peregrine and Icelandic Mountain Guides.

Adventure Junky is an Australian start-up, founded by Fuchsia Sims and Nigel Malone. Their combined experience spans branding, travel, technology, economics and sustainability. The Chairman of Adventure Junky is John Morse AM, former head ofTourism Australia. We thank you for your support in advance, and look forward to seeing you on the Leaderboard.

More information:     www.adventurejunky.com            
Facebook        www.facebook.com/adventurejunky
Instagram        www.instagram.com/adventurejunkys

Download this Backgrounder as a PDF.

Sources: Portrait of the Millennial Traveler 2016, Skift, Millennial Week fact sheet, G brief, Adventure Travel Trade Association, UNWTO