#AddedAdventures, #self-guided


Download the full Media Release.

Sydney-based scientist and photographer Jon Collins was today named the ‘2016 Adventure Junky of the Year’ after a tight race with Ecuadorian adventurer Isabel Robinson.  John beat close to 10,000 competitors for the cash grand prize, completing over 50 adventures in destinations as diverse as Ethiopia, Nepal, Mongolia and West Papua. 

Adventure Junky Co-founder Fuchsia Claire Sims summed up Jon's tremendous achievement. “We’ve gave our community a simple brief - share with us your best adventures and become co-creators of the app - but only those that are ‘high’ on experience, and ‘low’ on impact will make the cut.  Jon Collins, our 2016 winner, excelled in this regard. He represents a new tribe of traveller, actively seeking out experiences that respect people and place, that are both authentic and adventurous.”

Below is just a small sample of Jon's adventures. To see them all jump on the Adventure Junky App and head for the Leaderboard for Jon's full profile.

#media, #Adventurelog


Adventure Junky is a rapidly growing social platform, helping travellers share their latest and find their next adventure. It has been designed with the Millennial in mind, the world’s biggest demographic, forecast to outpace Baby Boomers in earnings by 2018. Millennials are making a conscious move away from mass tourism. They seek travel that respects the people and place it visits, that is both authentic and adventurous.

The Adventure Junky App currently features 1,000 adventures in 100 different countries. User-generated content plays a big role. Each month we receive a constant stream of adventures, submitted by our community, hoping for inclusion on the app. Our curation team, guided by the Adventure Travel Trade Association and UNWTO, ensure only those adventures that are ‘high’ on experience and ‘low’ on impact make the cut.

Adventure Junky’s point of difference is gamification – the use of elements that you would find in a game – to tap into the Millennial’s competitive spirit, keep them connected to their travel goals and satisfy their need for acknowledgement. Each adventure is allocated a points score. The more adventures you add or complete, the more points you earn, and the higher up the Leaderboard you go – perhaps even as high as the ‘Earth’s Number 1 Adventure Junky’.

As the world moves towards 2 billion travellers worldwide in the next few years, there’s no guarantee our environments and cultures, upon which the tourism industry relies on, can withstand the growth. Adventure Junky’s approach is innovative. By making ‘sustainable travel’ a game, we aim to save the planet - one adventure at a time.

Adventure Junky is partnering with like-minded individuals and organisations in its mission. This includes content partnerships with leading destination marketers (Tourism Australia, Sweden, Greenland, Quebec) and best-practice operators including World Expeditions, Intrepid, Peregrine and Icelandic Mountain Guides.

Adventure Junky is an Australian start-up, founded by Fuchsia Sims and Nigel Malone. Their combined experience spans branding, travel, technology, economics and sustainability. The Chairman of Adventure Junky is John Morse AM, former head ofTourism Australia. We thank you for your support in advance, and look forward to seeing you on the Leaderboard.

More information:     www.adventurejunky.com            
Facebook        www.facebook.com/adventurejunky
Instagram        www.instagram.com/adventurejunkys

Download this Backgrounder as a PDF.

Sources: Portrait of the Millennial Traveler 2016, Skift, Millennial Week fact sheet, G brief, Adventure Travel Trade Association, UNWTO

#anti-gravity, #bonfire, #buddha, #dyno, #faark, #geo, #goofy, #groupie, #hugger, #igloo, #intel, #middle earth, #mogul, #nemo, #nutjob, #raider, #self-guided, #topo, #tribal, #tripper, #voyeur, #wildlight

Adventure Junky iPhone app NOW LIVE!

Adventure travel exponents Adventure Junky this week launched the earth’s first adventure travel game. The game brings together adventure travellers of every genre - from hikers to bikers, climbers to divers, sailors to snowboarders and wildlife watchers to wing suiters - on the same playing field, and pits them against one another in friendly rivalry. The goal: to determine the Earth’s Number 1 Adventure Junky.

An initial 500+ adventures, from almost every country and culture have been hand-picked by the Adventure Junky team for their authenticity, sustainability and uniqueness of experience. Add to that a rapidly growing number of adventures drawn from players and Destination Partners. Each adventure has been allocated a Points Score, based on a set of challenge factors. Players earn Points and progress up the Leaderboard by completing Adventures.

Adventures range from the softer, such as a Patagonia winery safari or foraging in the Sweden wilderness, to the extreme of summiting the seven volcanoes of Guatemala or a Favela tour in Rio. There’s self-guided (DIY) local adventures for the weekend warrior and fully guided international trips, led by the world’s best operators. Whilst the adventures are undertaken by individuals in the real world, the game is played in the digital world via the Adventure Junky App. 

The Adventure Junky App has been designed to streamline the traveller’s journey from the high of one adventure to the next. On it users can browse, bucket list, book, plan, share and add adventures. The app keeps track of, ranks and rewards their achievements. Friends and heroes can be followed creating a strong social community. The App is available on iPhone and iPad, with Android available shortly.

Australian Adventure Junky co-founders Fuchsia Sims and Nigel Malone have a pedigree in tourism marketing, having rebranded three World Heritage Sites and become recognised as specialists in cultural tourism. They’ve also both worked as adventure guides in past lives. Their evidence-based business model was built after a solid six months of market research into the experience economy. The Chairman of Adventure Junky is John Morse AM, former head of Tourism Australia.

Mr Malone outlines the phenomenal growth in Adventure travel. “Of the more than six billion trips that travellers make every year, 40% have an adventure component. That’s 2.4 billion adventures a year, and growing at 15 per cent per annum. Gamification is the glue that can bring adventurers together,” he said. “You only have to look at Fitbit and Strava to see the rise in massive online communities created through gamification.”

But for the founders, it is the psychological side of adventure and games they find most fascinating. Ms Sims explains, “Adventure is addictive. It takes you out of your comfort zone. But not all those who wander are lost. Adventure enables us to grow and develop as individuals. To better understand the world and people around us. It can heal the greatest lows, and inspire us to the greatest heights. Our mission is to fuel the addiction to adventure.”

#geo, #hugger, #self-guided, #tribal

Authentic Adventures #AdventureJunky #SeeAustralia

A few weeks ago I heard someone use the world 'McTravel' and it summed up my thoughts about why we started Adventure Junky. We live in an age when consumers no longer define themselves by the brands they buy, but rather by the experiences they keep - and share. The more authentic, unique and meaningful those experiences are - the more valuable they are, and come to define us as individuals.

At Adventure Junky our mission is to find the earth's greatest adventures. The sort of adventure you’ll take a Land Rover, not a Greyhound bus. A kayak, not a cruise liner. From every corner and culture of the earth. Small group, low impact adventures. Most importantly they are authentic, meaningful experiences, that respect people and place.  

Download our iPad App and see for yourself, or set up an alert at AdventureJunky.com to be notified when iPhone and Android apps are released.


#bonfire, #tribal

Adventure is addictive. #adventurejunky

Yolngu_Homelands 1229.jpg

Adventure is a powerful force. It inspires, educates and connects us with the world around us. We think it’s one of the few positive addictions one can have, and that’s why we created the Adventure Junky App.

Adventure Junky’s reason for being is to fuel the addiction, to streamline your journey from the high of one adventure to the next. We’ve found an engaging and entertaining way to accomplish this mission.

We’ve created a game – the earth’s first adventure travel game. Every adventure on the App has a score and the more adventures you complete the more rewards you earn.

We aim to find out who is the earth’s number #1 Adventure Junky, but this is a game everyone can play thanks to the mobile technology we carry with us everyday. 

We’re doing the hard work and curating the earth’s most incredible adventures. Authentic, meaningful, and sustainable adventures - with broad appeal. 

All you have to do – is do them - or even better tell us about your adventures and we’ll add them to the game, AND award you bonus points.

Download our iPad App, or set up an alert at AdventureJunky.com to be notified when iPhone and Android apps are released – and let the game begin!