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In September 2017 Adventure Junky became a B Corp.

B Corporations are a new kind of business that creates benefit for all stakeholders, not just shareholders. They are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability.

B Corps form a community of leaders and drive a global movement of people using business as a force for good. The values and aspirations of the B Corp community are embedded in the B Corp Declaration of Interdependence:

  • That we must be the change we seek in the world.

  • That all business ought to be conducted as if people and place mattered.

  • That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.

  • To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.